Salon Bezjon

client

Salon Bezjon

role

eCommerce

recognition

year

2022

Project Activities

UI/UX, Shopify, Social Commerce, Google Optimization, Business Process Optimization

Objective

Design, develop, and launch the first eCommerce web experience for the iconic Salon Bezjon in New York.

What we've done

1. Strategic Discovery

2. eCommerce design and development in Shopify

3. Shipping and payment processing integrations

4. Analytics

The Process

1. Research: Competitive and comparative business and brand explorations

2. Sketching: Wireframe and mood board sketches of the new look and feel using existing assets

3. Digital Design: Detailed design in of 10+ template pages Figma, with multiple breakpoints, and development annotations

4. Development: Fully responsive and theme customization in Shopify

5. Product Setup: Leveraging Webflow CMS for all pages and database collections

6. eCommerce Customization and Optimization: Setup of prices, taxes, shipping, integrations, and order workflow

Technologies Used

  • Figma (Design)
  • Shopify (Website, CMS, eCommerce)
  • Google Analytics
  • Square (Payment Processing)

Results

New and existing customers now order their favorite products online from the store.

Conclusion

After deploying the new eCommerce experience, we continue to work with Salon Bezjon to optimize their digital ordering and management workflow.

Related Work

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Serenbe

Website Design and Development

Let's make some magic together.

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