Serenbe

The Process

1. Research: Competitive and comparative business and brand explorations

2. Sketching: Wireframe and mood board sketches of the new look and feel using existing assets

3. Digital Design: Detailed design in of 10+ template pages Figma, with multiple breakpoints, and development annotations

4. Development: Fully responsive and custom development in Webflow

5. CMS: Leveraging Webflow CMS for all pages and database collections

‍

Technologies Used

• Figma (Design)
• Webflow (Website, CMS, eCommerce)
• Google Analytics and Google Tag Manager
• Zapier (Workflow)

Results

The new website is much cleaner, easier to use, and a better representation of the Serenbe brand and it's affiliated properties.

‍

Conclusion

After this project we went on to design and develop 6 more websites within the Serenbe digital ecosystem.